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Who We Are

At Marcellamoda, we believe less clutter in one’s closet means more space and time for beautiful experiences, adventures, friends and family. We’re passionate about creating timeless, sustainable designs that can be worn regardless of weather or occasion. In our imagination, it's a special kind of uniqueness we aspire to. We refer to it as "Minimalism with an Edge."
Our history

We are a long-time family business

“Marcella” was the nickname of our grandmother, Marta. Our native country of Bulgaria suffered through almost 50 years of communism during which there was little opportunity for someone with big dreams and yet, by force of her will and her talent, Marcella found a way to apprentice with a grand master in Paris and then became a prominent Bulgarian designer.

Inspired by her determination, Marta and I eventually pursued our own dreams in the professional world: Marta as a Julliard-trained opera singer, me as an Emory-trained M.B.A. working in finance. Our career paths led us to New York City, where we both settled.
And, still, even after she passed away, Marcella never stopped influencing us. Her example eventually motivated us both to lead the family business founded on the standards she’d once established but reinterpreted according to the “upscale street” aesthetic we’d come to love while living in Manhattan. As it now happens, our family continues to grow. Marcella was our business’ first employee but we now find ourselves blessed with a family of over 40 dedicated professionals and thousands of more beloved customers worldwide...

The legacy of Marcella lives on in “Marcellamoda” – Inspired by New York City, Hand-crafted in Europe, Minimalism with an Edge.
Our Aestethic

NYC-inspired Design

European-born, we obviously have our cultural roots but the one place that influences our design sensibility more than any other is New York City. With its grey skyscrapers and black pavement mixed with the random stranger’s smile, that urban wonderland is our muse. Like the city, our garments combine clean lines and geometric construction with the occasional surprise of asymmetry. Adopted New Yorkers, we like to think that we bring forward both the best of our past and our present – the result being the elegant but edgy “upscale street” style that is our signature.
Our production

European Craftsmanship

Never forgetting that it once started off as a small family production house, our fabulous, highly trained team continues to produce all collections within the European Union. In these days of global outsourcing, our fabrics, knits, leather, and trimmings remain locally sourced. Each one of our garments, shoes and accessories is produced by hand either in one of two company ateliers or within trusted, long-time and fastidiously supervised local artisanal partners. We are relentless about ensuring that you, our customer, have the opportunity to enjoy superior standards of European craftsmanship even as we strive to keep our garments and accessories highly accessible in price for you.
Our ethos

Minimalism as a way of life

We fervently believe that keeping our collections unique helps you our customer with needing fewer special pieces - treasured items in your wardrobe that you can wear season after season, year and year. Producing two main collections each year, we never stop focusing on creating designs that set trends rather than following them, carefully crafting each sample, as well as doing extensive fit and fabric testing to ensure longevity. We furthermore keep our collections alive beyond several months (and with many favorite pieces for years on end...), minimizing dead stock and waste. We stand as a proud alternative to "disposable" or "fast" fashion, offering as an alternative premium, long-lasting, and yet affordable garments and accessories.

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